The Road Sign Collection

The Road Sign Collection started by chance after an art walk during an art tutor CPD day run by NEAAT (Network of East Anglian Art Teachers). As a group we were instructed to walk around the Fine City of Norwich and document the walk with; photos, drawings, rubbings. During this walk, I photographed road signs. I was drawn to these due to the nature of my art practice, which is concerned with the relationship between text and site.

The choice may have also been influenced by my interest in what Duchamp calls the ‘unchoice’ (O’Doherty, 1986), with so many things to look at in a fine city and I am choosing to focus my attention on road signs. They struck me as ready-mades in a site-specific installation, something chaotic, yet powerful in their ability to direct traffic (Ranciere, 2009).

However, despite my initially drawing my attention, once the day had come to an end I promptly forgot about the signs.

During this time, I was teaching a short course titled, ‘Exploring Drawing and Illustration’, keep your eyes peeled for a future blog post ‘Teaching Drawing’ for more on this, with one of the weeks focusing on line drawing techniques - something that I am usually guilty of neglecting within my practice. However, covering this topic and seeing my learners’ outcomes – particularly their continuous line drawings, made me want to give it ago within my art practice. 

Working with the long-forgotten road sign photographs, I drew mostly continuous line drawing of the photographs using a drawing tablet and digital pen. I found, as my learners had hours earlier that it is much easier to tell someone not to take the pen off the page than it is to not take your pen off the page. However, I found the continuous line drawing outcomes felt more natural and so persevered.

I felt that once the pen was lifted from the page the aura of that piece of work is set (Benjamin, 2015) and that those drawing which contained broken lines lost their authenticity. Having a break in the line looks too considered, shows a pause in the process and takes away from the overall aesthetic of the sign. 

The intention is that each road sign drawing will be an original (Benjamin, 2015), with each only drawn once, in one continuous movement. There is some irony in this conversation about originals, as the signs themselves are of course not original, rather they are multiples of something mass-produced and largely used. What it is that makes them original is the lived experiences the sign has had (Benjamin, 2015), reflected in the condition of each sign. The more these road signs have been interacted with, the more damage they will suffer (Dezeuze, 2007). This is something that I wanted to ensure that I captured within the drawings, to allow each sign to be recognisable as a copy of the original sign, drawing on Judovitz's notion of originals as multiples of sorts (1998). 

Initially, this activity did not have a purpose beyond flexing my continuous line drawing skills. However, as I created the drawings, I started to see the potential for a new project. I started to explore the use of block fill colour to make them more reminiscent of the originals. I was undecided on the outcomes and continued to keep a version in which they remain as continuous line drawings.

The use of colour in the signs felt important to their ability to carry out their function successfully. I had to start to consider the readability of the sign and our temporal relationship with them (Foster, 1996). Without the colouring, there is a sense of unfamiliarity to them (Deleuze and Guattairi, 1987).

The more time that I spend with the road signs the more I start to consider placing them into a new context (Grosenick, 2002). The text is direct and to the point when it is within the original context.

Within my practice, I look to have public-facing outcomes and these signs lend themselves to be repositioned into a new context, away from the road. I look to explore what this does to our relationship with these signs that we encounter every day once they are put into an art context. This starts with turning them into drawings and will perhaps end in a gallery context, allowing this new cultural framework to change the context of the road signs (Kwon, 2002).

Reference

Benjamin, W. (2015) Illuminations. London: Penguin.

Deleuze, G.  and Guattairi, F. (1987) A Thousand Plateaus: Capitalism and Schizophrenia. University of Minnesota Press.

Dezeuze, A. (2007) Tate Papers no.8: Blurring the Boundaries between Art and Life (in the Museum?). [online] http://www.tate.org.uk/research/publications/tate-papers/08/blurringboundaries-between-art-and-life-in-the-museum. [accessed 23/10/19].

Grosenick, U. (2002) Art Now. Taschen GmbH; 01 edition.

Judovitz, D. (1998) Unpacking Duchamp: Art in Transit. University of California Press

Kwon, M. (2002) One Place After Another: Site Specific Art and Locational Identity. The MIT Press: Cambridge Massachusetts and London, England.

Ranciere, J. (2009) The Future of the Image. London: Verso.